If you have minimal experience in taking care of a website, doing so might seem rather scary and fun all at the same time. Read on to get tips on what web design entails and what the best way is to implement it.
Avoid creating user interface (UI) controls that mislead your visitors. These controls include elements, widgets and more that create an interactive experience, such as a link, drop-down list or button. You do not want to make visitors think that clicking on an underlined word or phrase for example, will lead to a new page if it is not actually linked to something else. When your visitors have expectations of something working a certain way and it does not, they are more likely to assume there is something wrong with your site and leave.
Make sure that you use the right anchor text. The anchor text of a link should clearly describe what the visitor should expect to see when he clicks on the link. For instance, if a link leads to your widget ordering page, the anchor text might read “Order widgets.” Specifically avoid using “click here” as anchor text.
Retain user information so that people don’t have to waste valuable time re-typing information into forms. When a visitor fills out a registration form on your website, for instance, your site should hang onto that information, and use it to fill out data fields for the visitor on subsequent interactive pages ahead of time. Creating information that is “sticky” simplifies the entire process, and visitors are certain to appreciate all the time that they have saved.
Wherever your logo appears on your site, you should accompany it with a complementary slogan or tagline. Ideally, this tagline should be catchy and informative, and should offer some basic summary of the purpose of your site or product offering. The combination of your logo and tagline should appear on every page to create a sense of cohesion.
For the best layout, make sure that the colors you choose for the background and font are restful to the eyes. Choosing moving backgrounds or neon colors can make it hard for people to read, and they may navigate to another web site. However, include pictures to break up your content and make the site complete.
The best web sites communicate a lot of information in a small amount of words. If you are long-winded, people will easily get bored and find another site that is more concise. Make sure any content is relevant and easy to understand – newspapers use an eighth grade reading level, which is the most common literacy level.
Stay away from pop-up windows as part of your design. You’ll only annoy your visitors with this type of content, regardless of how important the information in the pop-up windows is. Many visitors to your site may simply exit the site when faced with a pop-up. If this happens, they are unlikely to return.
Web design is a fun and exciting way to reach your target market and promote your product or company. If you do this right, you will be a stronger promotions professional. Try using these tips to succeed.